mission

I have been operating out of a place of high stress for a long time. A desire for perfection, a desire to be a high achiever, to be the best. I was measuring myself up against impossible ideals, ones that were outside of my personal realm of possibility. I allowed the priorities of other people to take over, take precedence over what my dreams, goals and aspirations were. And along the way, I started to lose those dreams, goals and aspirations. I chose the “cool” card over the “self” card. 

The cool card is bullshit and doesn’t exist. It stifled who I truly believed I was, kept me from showing my underbelly from almost everyone in the world.

The truth is this. I am a sensitive creature who likes to slow down. I hate to be rushed, and I want to do things on my own schedule. I don’t care about your title at work, I care about your story of life (essentially, I could copy and paste all of Oriah’s work here).

I’m fascinated by what makes people tick. I love being at home—total homebody. Introvert versus extrovert- I don’t know and I don’t care. I care more about quality than quantity. I cry over commercials, humane societies and old men. I don’t know.

I crave authenticity and the idea of building something with a heartbeat keeps coming back to me. I love to ask people how they want to feel, and I’m sick and tired of talking about bottom lines and break evens. I never lie and think that honesty is more important than anything. My favorite quality is kindness (and it makes me cry).

The past couple... eight… thirty years have been hard. And amazing. As Glennon Doyle Melton says, brutiful (brutal and beautiful). I wouldn’t change them for anything, but I will build on them for a life of authenticity.

I want to read, chop vegetables, stir the pot in my barefeet with Bob Marley on the stereo. Have friends over and laugh and cry and cut to the core as soon as they walk in the door. Talk on the phone, feed off of energies and go to bed, tired but content.

I want to be someone who doesn’t allow bullshit to sit at the table, knowing that the value of honesty cushions the deepest of blows.

Worry comes from the fear of unresolved. Shame from deep hurts and a misappropriation of feeling. Confidence comes from an unwavering commitment and belief in who you are. Discomfort bubbles up from knowing you are missing something- the point, the experience, the truth. What can you add that in, how can you shift your thinking?

“In the end, only three things matter: how much you loved, how gently you lived, and how gracefully you let go of things not meant for you.”

This is my season of love, gentleness and grace. And throughout that, it is living a genuine, authentic life. Full of love and compassion. I am spicy and mellow, not perfect but committed, using my confidence to inspire and encourage, holding people’s hands into the light.

I speak what I mean, and don’t let the cool card interfere with honesty. My dream is to help people understand that there is so much in life that they can have, that they can chase. That they do not have to wait for permission, or perfection. I coach people to realize their dreams, and weave them into their lives. We build strategies that work to align their real world with their dreams. Inject authenticity into their everyday.

My name is Alex Kelly and I work with people to create a life that they are absolutely passionate about. I coach people to find the intersection of should and want. I lead with my heart. That may not resonate with everyone, but that’s okay. God, I love vulnerability, the intersection between vulnerability and authenticity.

Why can’t we just be friends? (not networkers, contacts, social media acquaintances)

Why can’t we be true? (no hidden meanings)

Why must we compartmentalize, develop grudges, overthink things? (make room for honesty, clarity)

Why must there be a tit for tat, why can’t we do things because we want to, because of the happiness, because of the genuineness of our hearts? (living without expectation, embracing non-attachment, especially in our actions)

Why can't we lead with love, and trust greatness will follow? (spoiler: we can)

"Love takes off masks that we fear we cannot live without and know we cannot live within."- James A. Baldwin