the reality is that it is never too late.




I'm Alex, and asking the hard stuff is in my birthright- it is no coincidence that my initials spell ASK.

This site is the latest iteration in a long line of writing, coaching and consulting I've done. I recently scrapped all of it, because I felt like I was trying too hard to fit a personality that didn't fit me.

I write, and I share a lot of my experiences. My hope is that it helps you, or allows you to ruminate on how and why you do things.

In my offline life, I'm a coach that supports people to clear their bullshit beliefs, and create a life they honestly love. For real. I quit my job and started my own company, eschewing the "normalness" of life. I sold my house and bought my boat. I said no when everyone else said yes. I became a coach to help people find what makes them happy.

I work with clients that are absolutely ready for a change, and know that if they stay where they are, they will always look in the rearview mirror at what could have been. 

It isn't easy going against the grain. That's where I come in, and we work together. If you're interested, send me an email ( and we will set up a discovery call.

Thanks for reading.